What's the best advertising for a locally owned business?
April 29, 2010 by MrAuthor
Filed under Advertising
What is the best way for me to advertise my Tax Preparation Business? I’m planning on sending out postcards locally next January…is there a better way? What kind of advertising do folks out there like to receive? Obviously I could hire someone, but I’m all about doing this myself. How can I get out there..what works, what doesn’t?
If you are willing to spend the money, ad’s on local newpapers,
Online helps alot, post on monster.com, careerbuilder.com, ex
Billboards would work. Send flyers to people homes. Give out your business cards to people. Stick flyers in to some businesses.
referals, letters…
those mailers with all the coupons in it. it’s called val-pak where i live.
the yellow pages
Not necessarily a better way, just another way:Take out small ads in local church bulletins – I’m not sure what the cost associated is, or even if most churches do this, but my church prints a weekly bulletin, and the the entire back page is small ads and/or sponsors for local businesses owned by parishoners – tons of people see it.
Also, believe it or not, high school yearbooks are good adspaces too. For every student that gets a yearbook, there’s a good change 5 other people (non-students, like family members) will look at it and that increases the chances of people see ing your ad.
Good luck!
I use TV ads. Actually very reasonable in price for what you get. I’ve tried it all. Radio, mailers, newspaper. TV works best for me. But,with that said, best form of advertisement is always word of mouth.